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Gunman Who Killed 2 at Louisiana Gun Store Fired 32 Rounds, Sheriff Says

9 hours on the front page

Joshua Williams, who went to the Jefferson Gun Outlet to buy ammunition and “flipped out,” was fatally shot by store employees in the parking lot, the authorities said.

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Print headline: Gunman Who Killed 2 at Louisiana Gun Store Fired 32 Rounds, Sheriff Says

A/B tested headlines (incidence)

  1. Man Who Killed 2 at Gun Store Fired 32 Rounds, Sheriff Says (99%)
  2. Gunman Who Killed 2 at Louisiana Gun Store Fired 32 Rounds, Sheriff Says (1%)

Incidence over time

nyt://article/1f1221da-c84f-5fd0-91d2-fb89db8d8aa8