NYT Headlines

Tracking the appearance and popularity of New York Times headlines.


Johnson Lays Out a Cautious Path for Leaving the Lockdown

3 hours on the front page

Having confused and angered Britons in the early stages of the pandemic, he is determined to make the step-by-step plan “irreversible.”

Read full article

Print headline: Johnson Sets Cautious Path for Leaving Lockdown

A/B tested headlines (incidence)

  1. Britain Lays Out a Cautious Plan for Ending Its Lockdown (93%)
  2. Johnson Lays Out a Cautious Path for Leaving the Lockdown (7%)

Incidence over time

nyt://article/324069a2-c009-51fa-ab1d-b139a70502ba