NYT Headlines

Tracking the appearance and popularity of New York Times headlines.


Gender-Reveal Device Explodes, Killing Man in Upstate New York

66 hours on the front page

The explosion in a garage killed Christopher Pekny and injured his brother on Sunday, officials said. Another brother described what happened as “the freakiest of freak accidents.”

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Print headline: Gender-Reveal Device Explodes, Killing Man in Upstate New York

A/B tested headlines (incidence)

  1. Gender Reveal Device Explodes, Killing Man in Upstate New York (34%)
  2. Device for Gender-Reveal Party Explodes, Killing Man in Upstate New York (26%)
  3. Gender-Reveal Device Explodes, Killing Man in Upstate New York (25%)
  4. Device for Gender-Reveal Party Explodes, Killing Man (16%)

Incidence over time

nyt://article/3aee7065-5e6f-5d62-89d4-0f12e325f842