NYT Headlines

Tracking the appearance and popularity of New York Times headlines.


Who Is Still Buying VHS Tapes?

21 hours on the front page

Despite the rise of streaming, there is still a vast library of moving images that are categorically unavailable anywhere else. Also a big nostalgia factor.

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Print headline: VHS Fans Take the Opportunity to Rewind

A/B tested headlines (incidence)

  1. VHS Tapes Are Worth Money (70%)
  2. Who Is Still Buying VHS Tapes? (30%)

Incidence over time

nyt://article/457341ea-a803-5e19-ad4f-b3a191fb3fab