NYT Headlines

Tracking the appearance and popularity of New York Times headlines.


50 Million Americans Are Unpaid Caregivers. We Need Help.

34 hours on the front page

Biden must make good on his promise to support families with sick loved ones.

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Print headline: 50 Million Americans Are Unpaid Caregivers. We Need Help.

A/B tested headlines (incidence)

  1. 5 Years Ago, I Didn’t Know How I Would Care for the Man I Loved Most (69%)
  2. 50 Million Americans Are Unpaid Caregivers. We Need Help. (31%)

Incidence over time

nyt://article/a436fda2-5e86-598c-8bbc-f67c7b343707