NYT Headlines

Tracking the appearance and popularity of New York Times headlines.


Lessons on Resilience From Dogs and Dog Sledders

45 hours on the front page

The adventurer Blair Braverman has led a team of sled dogs over a 900-mile race in Alaska, seen her skin dissolve in the desert and overcome Covid-19. What makes it all less terrifying? Accepting the unknown.

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Print headline: Lessons on Resilience From Dogs and Dog Sledders

A/B tested headlines (incidence)

  1. Opinion: Listen to ‘Sway’ (50%)
  2. Opinon: Listen to ‘Sway’ (28%)
  3. Lessons on Resilience From Dogs and Dog Sledders (15%)
  4. Listen to ‘Sway’ (8%)

Incidence over time

nyt://article/ac0a35d7-8a67-57c5-a87e-3fa905632279