NYT Headlines

Tracking the appearance and popularity of New York Times headlines.


‘Like We’re Being Cursed’: First Covid and Now Waterlogged Homes

19 hours on the front page

Basics remain scarce in some parts of Texas, and many already battered by a year of the coronavirus now face a costly recovery.

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Print headline: In Battered Texas, ‘Cursed’ Killeen Fends Off Disaster Upon Disaster

A/B tested headlines (incidence)

  1. ‘Like We’re Being Cursed’: First Covid and Now Waterlogged Homes (100%)
  2. ‘So Many Things Have Broken Down on So Many Levels’ in Texas (0%)

Incidence over time

nyt://article/b637ba25-b2e8-5f37-90f0-89142b005322