NYT Headlines

Tracking the appearance and popularity of New York Times headlines.


A Donor’s Ties to Epstein Are Criticized at MoMA and Dartmouth

8 hours on the front page

Ai Weiwei and other artists say the investor Leon Black should step down as MoMA’s chairman amid revelations that he paid $158 million to Jeffrey Epstein.

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Print headline: At MoMA, Leader Tied To Epstein Is Criticized

A/B tested headlines (incidence)

  1. A Donor’s Ties to Epstein Are Criticized at MoMA (98%)
  2. A Donor’s Ties to Epstein Are Criticized at MoMA and Dartmouth (2%)

Incidence over time

nyt://article/f0ae9c79-c48b-5a18-a2c6-44fedb3791cd